CRM Consulting

CRM Consulting commenced business in early 1994. The business is primarily focused within the Food Manufacturing and Industrial Sectors and is involved in Performance Management and in the recruitment and placement of skilled specialists and middle and senior management across a number of specific functional areas. These would include General / Plant Management; Manufacturing and Production; Operations; Quality; Laboratory; Human Resources; Accounting; Warehousing and Distribution; Engineering.


Mr Sean M Kelly - MBA, MIMC, CMC, FAHRI
Director

Sean has had many years varied experience in management and consulting and has worked overseas and extensively throughout Australia, primarily within Food Manufacturing, Professional Services and Industrial Sectors.

Currently a Director of CRM, he has previously worked for KPMG Peat Marwick, Giltnet Ltd., John P Young & Associates, Drake International, The Peters Group of Companies and the Dairiboard in management and consulting capacities.

Sean commenced his career working in Accounting and after a few years changed direction and moved into consulting and management. He has worked across a broad range of industry and Organisational change, and Management team analysis, Executive Search and Recruitment, Management development.

Sean has initiated and implemented some innovative Management change and development programmes and is very highly regarded in the field of behavioural analysis and its practical applications and implications upon selection, bench marking, organisational culture, management effectiveness, management development and peoples responsiveness to change. Seans' Executive Recruitment and Consulting experience is diverse with his primary focus having been in Professional Services, Manufacturing, Finance and Marketing.

Sean has had over eighteen years experience in Management and Executive Recruitment and through his achievements in this field and wide ranging experience in consulting has been invited to address MBA and Post Graduate students at universities as well as being invited to talk at Professional Institute functions. He has written various articles on topical issues that have been published in professional journals and newspapers and been invited to talk on radio.

Clients Sean has worked with in recent times include: Boral Group; Woolworths; MSC Shipping; Blue Circle Southern Cement, Enertrade; Pizzeys; MacDonnells Solicitors; Mac Homes; C & B Consulting; AAB Holdings; HK Wentworth (UK); OSI International; Chisholm Manufacturing; Price Waterhouse Coopers; Targus Australia; Quaker Chemicals.


Mr David Cutler

David Cutler has had broad experience in industries involving manufacture, importing and wholesaling of packaged consumer goods, professional services, tourism, hospitality and export.

His experience in business strategy planning and business development was gained at the levels of Group Management Accountant, National Marketing Manager and General Manager.

David has extensive experience in all aspects of marketing having launched and developed a number of brands including international brands. His successes include an industry award for marketing.

Other experience includes importing and distribution management, distributor sales management, manufacture and bottling process improvement, overseas product and production materials ordering and inventory management, packaged product export, freight shipping and tourist tour operating, activity based costing implementation and analysis.

David is a member of the Australian Institute of Management and Australian Marketing Institute.


Ray Edwards

Ray Edwards has extensive experience in General Management & Sales and Marketing primarily within the Printing and Packaging Sectors where he previously held senior management roles with AMCOR, Containers Packaging and Leigh Mardon. In these roles he worked closely with a number of large corporate clients.

He is well experienced in manufacturing operations and has driven culture & change initiatives as part of restructuring processes with expertise in Business Planning, Marketing, Strategy, Recruitment, Negotiations and Supply Chain Management.

 

 




Ms Carla Geddes

Carla Geddes has more than 25 years experience working in Manufacturing and Supply Chain Management and Consulting.

 

Carla commenced her career in Canada with Procter and Gambler, working in all aspects of manufacturing, supply chain, inventory management and also spending some time in marketing. After five years Carla moved to Reckitt & Coleman in Canada as Vice President, Operations. In addition to dramatically reducing operating costs she was responsible for major re-engineering, cultural change and system implementation projects. Reckitt & Colman made household cleaning products and food. She continued her career with Reckitt & Colman in England and France.

In Australia, Carla ran the consulting business Geddes, Gilmore & Associates in association with the Canadian training organisation, Gilmore & Associates. She worked with several clients including Reckitt & Colman, The Wrigley Company, Thomas cook and Saville Systems. She then moved to Goodman Fielder as the Operations Director for the International Division. She was responsible for manufacturing sites in Papua New Guinea, Fiji, Taiwan, China and several other countries. While in that role Carla was the Chair of the ANZ chapter of the Supply Chain Council in its inaugural year, repsonsible for growing membership and running a highly successful conference.

In addition to her corporate and consulting focus she has been active on industry association boards and advisory councils for education and charities.


Mr Michael Lin
B.Ec., LLB., GMQ, AFAIM, ASCPA, JP

With over 14 years of commercial experience and as a former CEO and senior executive with both small and large companies, Michael is experienced in all areas of strategy development, leadership and business performance generally.

Michael has worked with most divisions of the Lend Lease Group (Development, Commercial, Interiors, Retail), with MLC Life, KPMG, Jackson's Stockbroking, Australian Funds Management, Mayne Nickless, Lyn Maid Corporation, Garment Manufacturers and House.

Michael's direct industry experience includes property development, financial services, funds management, shopping centre redevelopment and management, apparel manufacturing, wholesaling and retailing.

His background includes positions in marketing, finance, accounting, business development, recruitment, training, law and general management. In the latter part of his career, Michael worked as a senior executive troubleshooter with Lend Lease and on turning around and restructuring businesses as a CEO.

For the past 2 years, Michael has been providing corporate facilitation and organisational development consultancy services to Australian businesses. This includes programs such as leadership and high performance teams, strategic business planning, marketing strategy, change management, key account management and performance management.

For the past 3 years, Micahel has been a panel judge with the NSW Champion of Champions Small Business Awards, presented by the Prime Minister, the Hon. John Howard, MP.

Michael's extra-curricular roles have included serving as a long-standing Chairman of the Lend Lease Graduate Recruitment Committee, a senior adviser to Young Achievement Australia, a Board member of the Bankstown City Council Committee and a Board member of the Retails Skills Centre.